Speed up the sales process
Make initial sales call
You start by making an introductory 5 minute telesales pitch to a customer and they
ask if you could send them some information about your products or services - you
say yes, i'll send it via email.
End call, personalise and send eBrochure
Spend another 30 seconds taking their name and email address. Enter it into the eBrochure
system and click send - you can do this whilst on the phone if you like.
Prospect receives eBrochure
The eBrochure is sent instantly and after a couple of seconds it arrives in their
inbox. They'll be looking at a well designed, creative and graphic summary of your
products and services, providing links back to your website for the full facts.
Prospect reads and click for more information
As the eBrochure has arrived just after your call, it's still fresh in their mind.
So lets say that they take 2-3 minutes reading the information and click a couple
of links for more details about a specific product or service.
Click-throughs tracked and recorded
The second they click a link, the system records which link they have clicked and
at what time, simoultaneously notifying you that they have not only read the eBrochure
and responded, but also giving you great insight into the products and services
they are interested in.
Get back on the phone
As soon as you are ready, get back on the phone and work your magic - tailoring
your call towards the products or services they have shown interest in - it is possible
to phone them back the instant they click a link, but you might want to wait a little
while, in case thay are still reading the information.
Deal done!
We can't help you any further, it's now down to your sales skills, but because you
are on the ball, you have sent an excellent piece of correspondence and you know
what they are interested in, your brownie points should be increased. And all this
in minutes. OK hours, or even a day or so if you prefer.
Analayse the sales force or your own results
Finally, you can keep a track of your progress or salesperson's progress at any
stage, using the information to analyse performance, understand your prospects or
see which products and services are most popular.