A must for any sales operation
Almost anyone can benefit from using eBrochure to send out information. However, the most beneficial usage is for those companies with a sales-based operation, typically making a telesales call, then following up with information and closing with a sale or appointment. For example:
Telesales organisations
The eBrochure system is a service that could be offered to clients, allowing you to reduce the length of the sales process and improve the results of a client campaign. eBrochure allows you to send the appropriate information on behalf of the client instantly and then make the follow-up call.
Media advertising
Particularly useful with ad space selling where the majority of sales come from volume proactive calls. Usually this would result in sending a media pack and scheduling an additional follow up call at a later date - at which point, even if the prospect has actually received and read your information, impetus may have been lost.
Sending an eBrochure as a media pack there and then ensures that you strike while the iron is hot, with the prospect receiving information immediately, giving you the possibility of discussing specific parts during the same call. Or by tracking what links the user has clicked - and when - you can time your follow-up call more accurately and concentrate on the items you know have been looked at.